Conceptual Fashion

OnB is,
Based on various conceptual arts,
A brand group that brings together a variety of unique brands.
Each brand has its own unique perspective and theme,
Through diverse design philosophies,
It captures and expresses the issues and sensibilities of the times and society.
While each brand has its own message,
As a whole, we form an artistic alliance,
It is a place that continues to generate new perspectives and values.
This allows us to respond sensitively to the times and culture,
As a brand group with its own unique aesthetic,
It inspires many people.
Emphasizing artistic exploration through vision and thought
As a platform to convey profound messages,
A variety of brands coexist,
We provide a space for resonance.

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BRANDS

1 10

anti-

As a brand that advocates an anti-appearance supremacy stance, anti- aims to throw a wrench into the excessive attention given to faces and appearances.
By taking a unique approach to portraits, photography and graphics by hiding the face, we propose new values ​​that are not bound by appearances.
The brand's artistic designs combine one-of-a-kind human graphics with splashes of paint, focusing on the true identity behind the visual aesthetic.
anti-'s products are not just fashion, but pieces of art that embody liberation from appearances and the rediscovery of oneself.
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COLLECTIVE

COLLECTIVE is a brand that explores collective beauty and diversity.
By integrating multiple identical elements into one design, the individual elements resonate with each other, creating a harmonious beauty.
However, at the same time, by incorporating elements with the same name but different types and scenes, it also expresses the diversity and uniqueness of things.
COLLECTIVE's designs are not just about beauty, but also symbolize the infinite differences within unity and the individuality that stands out through coexistence.
Experience the unique collective beauty created by the power of diversity and harmony.
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BORDERS

BORDERS is a brand that shakes up the contours of the information we are normally exposed to in today's information overloaded society and explores its limits.
If information is too vague it loses form, if it is too clear it becomes taboo.
Standing on this border, BORDERS reconstructs the changes in information and the series of realities that they represent through visual expressions such as mosaics, offering users new perspectives.
By flattening and reducing the contours of information back to pixel level, the closer it gets to reality, the more it highlights a reality that people tend to turn away from.
It touches on real subjects that we tend to avoid, such as sex, death, and personal information, and encourages courage to push the boundaries of information.
BORDERS shows the unknown territory that exists on the other side of this border, allowing users to experience "outside the border" as seekers of truth, rather than simply consumers of information.
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AYE

AYE is a brand with the theme of coexistence with the environment.
Our goal is to reconsider the relationship between humans, nature, and animals, and to find ways for us to coexist with each other.
From the perspectives of environmental protection and sustainability, we express harmony with nature in everyday life and communicate these values ​​through the brand experience.
AYE's products feature designs that question how humans should coexist with nature and animals, encouraging a deeper understanding and respect.
This is a brand that envisions a future of coexistence with nature.
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Popinn' Flat

Popinn' Flat is a brand that creates new visual impact by adding a pop essence to flat, two-dimensional designs.
By intentionally incorporating pop elements into flat elements such as paintings, photographs, and graphics, we bring distortion and dynamism to the flat design.
Popinn' Flat is a brand that expresses visual playfulness, where simplicity and boldness coexist, creating moments when hidden pop elements suddenly appear while maintaining the flatness of the main design.
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Egg Closet

Egg Closet is a brand based on the concept of "Fried eggs light up the world 🍳" that expresses vitality and positivity using fried egg graphics.
Fried eggs are a simple and familiar motif found in everyday life, and by incorporating them into various designs, they symbolize energy and brightness.
Egg Closet captures positive moments from everyday life through the unique visual element of fried eggs and offers designs that will brighten the world just by wearing them.
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MUGEN

MUGEN is a brand that pursues the aesthetics of depth.
By layering deeper layers within a single graphic, it gives multi-dimensional visual depth.
This multi-layered design approach expresses beauty with depth and breadth, providing an immersive visual experience.
MUGEN is a brand that goes beyond simple two-dimensional design and expands the boundaries of vision, evoking a sense of infinite possibilities and depth.
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IN MY HEAD

Based on the concept of "A THOUGHT IN MY HEAD," IN MY HEAD is a brand that expresses various themes, mainly social issues, in a rich way by incorporating them into the form of "thoughts" that unfold within the human mind.
It visualizes the ideas and concerns swirling in your mind, going beyond mere design and adding depth to the act of thinking itself.
IN MY HEAD products act as a bridge between inner thoughts and the outside world, conveying social messages through multi-layered visual expressions.
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Hunger Lens

Hunger Lens is a brand that looks at the world from the perspective of hunger, with the concept "The hungry see the world like this."
The design reflects the sensations and desires felt when hungry, as well as the scenery seen from that perspective, visualizing a different way of perceiving the world than usual.
The Hunger Lens designs capture the sensory changes brought about by hunger through a unique visual expression, portraying the sharpness and urgency of a hungry perspective, as well as the beauty that lies beneath it.
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BALANCIUM

BALANCIUM is a brand that pursues balance in all themes with the concept of "Keep the balance."
From social issues such as war and discrimination to the small things in everyday life, we imagine an ideal state in which balance is maintained and reflect that idea in our designs.
BALANCIUM embodies a desire for harmony and peace by visually expressing the importance of maintaining balance among the many elements in our world.
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