BORDERS

• ¥1000 OFF COUPON

Brand Concept

解釈多様なアートを服に落とし込んだ

感性を刺激する全く新しいデザイン。

ファッションに思想を込めて

意味を纏う生活を、あなたに。

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ブランドコンセプト

BORDERS is a brand that shakes up the contours of the information we are usually exposed to in the midst of the information overload of modern society and explores its limits. If information is too blurry, it loses its shape, and if it is too clear, it is considered taboo. Standing on this border, BORDERS reconstructs the changes in information and its series of realities through visual expressions such as mosaics, providing users with a new perspective. By returning the contours of information to the pixel level and flattening it, the closer we get to reality, the more people want to turn away from reality. By touching on real things that we tend to avoid, such as sex, death, and personal information, BORDERS encourages the courage to approach the borders of information. BORDERS shows the unknown realm that exists on the other side of this border, and allows users to experience the "outside of the border" as seekers of truth, not just consumers of information.

Product Description